Plutonian Striptease: "Like Powered Census"
In recent years, social graph surfaced as the representation of how people are present on the web and how they are related to each other, on a global scale. It is generated by user activity on a wide range of social networking sites. Being offered the privacy control settings within the network, the users "perform their privacy" and voluntarily feed in the content designated solely for their peers. This creates not only "walled gardens" of closed systems, but more importantly, "privacy lock-in" for users who are left to demand protection of their personal data.